Technorati Blog Directory no more?
I was surprised this morning after visiting the Technorati blog directory, I never expected to get a 404 -error or page not found. At first, I am puzzled, I thought that maybe I clicked the wrong URL. So, I tried it several times with the same results, a 404-error or page not found.
Therefore, I investigate and I found out that Technorati has relaunch its website and transform it into a full-pledge advertising network from a blog directory. Welcome to the new Technorati.
What’s new with new Technorati?
In this new platform you won’t find their popularized “claim-blog” or “authority indexing of a blog”. Since, according to their staff, it was being redesigned and optimized to help publishers get known to advertisers by their quality contents thus increase their earnings.
Do Technorati hinted for the relaunch?
As far as I am concerned, I never heard a news about its plan for a relaunch. I think, there is no point for them to do so. After all, they are the one who knows the best for their company.
The only thing that I noticed before the Technorati relaunch is their “authority indexing” seems not working at all. My latest article on the directory is almost three (3) months old already. I know I am not the only one experiencing it because I checked some blogs and we are having the situation.
Disadvantages of new Technorati Platform
To be honest, I do not know how this new platform affects blogs that’s been listed from their directory for a long time before the relaunch.
The only clear thing that I see in this new Technorati is that, if your blog was in top 100 or in the first page of the directory and you are receiving traffic from it, then say goodbye to it. The other concern is the backlinks whether it is no-follow or do-follow, I am not sure if Technorati will keep it or not.
Technorati as Advertising Network
It is not new, that Technorati is serving ads. In fact their advertising arm, Technorati Media, is one of the top ad network that is considered as best Adsense alternatives. Now, that they go full time, we can expect an Advertising Network that is competitive and a sure threat to all old ad network, that may be include Adsense. Who knows? Yes, come to think of it, Technorati has all the list of almost all websites and blogs in the world in their directory. They know what site or blog are popular and what ads fits into it.
Apply as Technorati publisher
Are you interested to apply as Technorati publisher? The application is easy, all you have to do is to fill-up the form accordingly. Verify your application by clicking the link, they sent you in your email address and wait for days or weeks because they will manually review your site. If your blog or website passes the evaluation you will receive an approval email, or denial if your site did not meet their requirements.
Do you have something to add in this article? Don’t hesitate to comment below.